Wednesday
Domaine
Creative LEAD | Paid social | Art Direction | CONTENT
Working with the agency Ballpoint I'm part of the team leading paid social, creative direction and content production for Wednesday Domaine.
Wednesday Domaine is a predominantly non-alcoholic, flavour-full wine — a great alternative for those who don't feel like drinking.
ROLE
Leading creative direction and content production for paid social, working closely with the Producer and briefs from the Creative Strategists at Ballpoint.
TOOLS/PROCESS
A mix of AI generation and content shooting — sometimes shooting myself, sometimes briefing and directing a shoot — depending on what the brief needs. Ideas and visual direction are developed and art directed from concept through to final asset.
Case Study 1
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Case Study 1
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Case Study 1 〰️ Case Study 1 〰️
Problem
Increase brand awareness and test different products with customer statements.
Considerations: Will one product and statement perform better?
Solution
We’re still learning what products and messaging that is working best for our target audience. By testing different copy and products we’ll get insights into creative winners and can trial new assets based on our insigths
Testing these assets will give us measurable data that can help us improve future creatives.
Case Study 2
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Case Study 2
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Case Study 2 〰️ Case Study 2 〰️
Problem
Will the same copy but different assets perform different? Which is a best performer and what can learn from it?
Solution
Testing these assets will give us measurable data that can help us improve future creatives.
We created four similar ads where we had two factors changing: The same messaging but different images and layout
Other creative
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Other creative 〰️
Working as a part of the Wednesday Domain Paid Social team I’ve been creating a variation of paid social, helping the team understand what performs well on social and what does not.