Close-up of a woman's face with freckles, with text overlay about the 'Soo Dalton Rule' by Dr. Sam Bunting and a red arrow with the word 'Swipe' indicating to swipe for more information.

(SK)INFOGRAPHIC

As a part of the educational content on Dr Sam Bunting’s Instagram profile I created fact sheets/data driven infographics to educate consumers about skin and how different actives can improve it.

ROLE

Creating an engaging, educational social post about the 500 Dalton Rule, explaining consumers what actives that works in skincare - and why.

CHALLENGE

Simplifying skin and the function on actives can be challenging with limited space of 10 frames/square format. It’s important to keep it short and snappy, when you create content for social.