Dr Sam’s

Flawless Eye Serum Launch | Art Direction

As a part of Dr Sam’s new product launch, Flawless Nightly Eye Serum, the goal was to create a campaign that was more impactful than our previous launches.


Working with Hanna Hillier Creative Agency we created the Dr Sam’s first big launch campaign with a stunning launch video.


We worked on this project as the creative lead. The responsibilities included sourcing the agency, leading the direction of the campaign, managing all agency contact, planning shoots with the agency and art directing model and still photography.

Flowchart outlining a project process with five phases. Phase 1 involves research and planning. Phase 2 includes researching agencies and planning meetings. Phase 3 is selecting models. Phase 4 involves photoshoot and creating assets. Phase 5 covers editing assets and finalizing visuals. The flow also features images of people and a behind-the-scenes photoshoot setup.
Close-up of smiling diverse women with clear skin, one touching her face, and cosmetic product information overlayed on the right side.
A collage of images showcasing skincare products and women with clear, radiant skin. The text highlights the benefits of Dr. Sam's Nightly Eye Serum, including brightening dark circles and promoting better sleep for skin. The images depict women applying the product, smiling, and embracing skincare routines.
Close-up of three smiling women with different skin tones and hair colors posing together against a neutral background.