Dr Sam’s

Flawless Eye Serum Launch | Art Direction

As a part of Dr Sam’s new product launch, Flawless Nightly Eye Serum, the goal was to create a campaign that was more impactful than our previous launches.


Working with Hanna Hillier Creative Agency we created the Dr Sam’s first big launch campaign with a stunning launch video.


We worked on this project as the creative lead. The responsibilities included sourcing the agency, leading the direction of the campaign, managing all agency contact, planning shoots with the agency and art directing model and still photography.