John x Vaginas
Art direction | Conceptualisation | Graphic Design
Working with the Creative Director, Emil Asmussen, at Uncommon CX we wanted to create an entry-level guide for ‘Johns’ learning about the vagina.
The concept was inspired by The Orgasm Gap presentation and a TikTok showing that a majority of men don’t understand periods, tampons and PMS. This concept is still being developed.
Problem statement
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Problem statement 〰️
Problem
In 2023 and 2024 a TikTok trend seemed to gain attraction - men being asked questions about women’s health. And not knowing the answers. Despite a lot of these topics being taught in school, the knowledge about it seems to be below par.
Another example is The Orgasm Gap - an example of the difference between cis men and womens orgasms during intercourse.
The conclusion is that there is a big gap in the knowledge about women’s health despite 50% of the population being women - and we intend to solvet his problem.
Solution
The idea is to create a platform collating important information about womens health in an engaging way - helping both men and women learn about the different areas of womens health.
The solution will include educational ressources, quizzes and relevant content to help both parties learn more about it without feeling shame.
WIP
The videos in question
Early exploration
Ladybird styled book or app? Painted illustrations or modern flat-lay illustrations? That’s the big question.
Visual inspiration
