UESHIMA

Visualisation | Exploration | Mock-ups

CREATIVE LEAD:

Gracie Hawes, Jacqueline Hedge

ROLE

Early visualisation, on-going design exploration for colours and social direction, mock-up and renders.

ASSETS:

The final visual was created in collaboration with Nexus. 

Assets for the campaign included: OOH, social ads, organic social and a 10 sec. ad.

VIDEO AD HERE.

Early exploration

Cartoon cat pouring coffee from a bag labeled with Japanese characters. The cat wears a collar with a bell, holds a black cup in one paw, and a bag in the other. There is a bag of Ueshima coffee, a cup of steaming coffee, and a pour-over coffee maker on a round wooden tray, with small cups nearby.
A cartoon maneki-neko figurine holding a coffee pour-over setup, surrounded by coffee brewing equipment, with a Japanese bonsai tree in the background.
A billboard advertising coffee from Japan featuring a large cartoon cat holding a coffee pot, with an arm going up and down as indicated by arrows. The billboard has a white background with bold black and red Japanese characters and a small display of coffee cups and beans.

Concept visualisation

Advertisement for Ueshima Coffee Company featuring a maneki-neko (lucky cat) holding a coffee device, with Japanese text and the phrase "Japan's No. 1 Coffee" on a screen against a brick wall background.

Real life placement - Liverpool St.

10 sec. ad